A STUDY ON CUSTOMER SATISFACTION TOWARDS SELECTIVE LG PRODUCTS WITH SPECIAL REFERENCE TO GOBICHETTIPALAYAM

Abstract

Electronic goods are becoming a basic need rather than a luxury. There is a rapid growth witnessed by the companies producing electronic goods since last decade.  The Customer satisfaction towards selective LG brand products has been made by the researcher in Gobichettipalayam for studying the necessity of customer needs and their satisfaction. The analytical tools applied for the analysis of the data collected like Simple Percentage analysis and Chi-square tests. The study is aimed at measuring customer satisfaction towards selective LG products with special reference Gobichettipalayam. Marketing starts before production and continues after sales. Marketing is the process of creating customers. The important attribute of the product is quality and prices have received favorable appreciation from the respondents.