A STUDY ON CUSTOMER ATTITUDE TOWARDS THE USE OF E-BANKING SERVICES IN KERALA

Shabnamol TP

Abstract


E-banking is a borderless entity permitting anytime, anywhere and anyhow banking. It reaps benefit for both banks and its customers. E-Banking is a system that enables financial institution customers, individuals, or businesses, to access account, transacts business or obtains information on financial products and services through internet. This  study  investigated that,  the factors    influence on  the  formation of attitude of   customers towards internet  banking and to study  the most preferred  E-banking services used  by customers. The study reveals that demographic factors influence to form the attitude of customers. The degree of satisfaction varies from person to person. Peoples are satisfied with the various facilities provided by the bank as it makes their lives more convenient and comfortable.


Keywords


E-Banking; Banks; Demographic Factors; Internet

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References


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