CUSTOMERS SATISFACTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO NAINITAL DISTRICT

Abstract

In today’s world of innovation in technology and lifestyles has changed the customer’s attitudes towards online shopping. Today human life is totally dependent on electronic means like Internet, Mobile phones, and email system which has totally changed the living standard of the individual. Online shopping is a method of buying goods and services from marketers who sell on the internet. Now days due to globalization consumers are expecting higher quality and service. They are now more time conscious and want more convenience. There are many factors responsible for influencing consumer behavior such as social, cultural and personal factors. The purpose of the study is to explore online shopping services dimensions and to analyses its impact on customer satisfaction.