A SOCIAL PERCEPTION TOWARDS WOMEN ENTREPRENEURS IN INDIA – FROM PERCEPTION TO REALITY

Dr. Neelam Arora

Abstract


Extensive research work has been carried out by the academicians, research scholars, private organisations and the government agencies on the wide range of issues pertaining to women entrepreneurs and their problems in India. However, the root cause of slow pace of development of women entrepreneurs in India is psychological nature. The perception barrier of men towards women and more importantly women towards women is the main cause of slow development of women entrepreneurs in India.

Keywords


Entrepreneurship; Perception; Women Entrepreneurs

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References


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