WHAT ARE EMPLOYEES’ PREFERENCES FOR CSR: - A STUDY OF EMPLOYEE PARTICIPATION IN CSR INITIATIVES AND EMPLOYEE ENGAGEMENT AT ONGC, MUMBAI

Abstract

With ‘Sustainable Development’ being the new slogan of the business organizations today, the focus of many HR activities also has changed. Along with sustainability of the nature, climate and the society, own sustainability of the businesses also has become vital. Good work by organizations is observed to add to their good image amongst the members of the society and their employees. Call it a marketing effort or anything else, it has proved helpful to businesses to gain profits and reputation in society and among its own employees. While doing so, the HR has taken centre stage with its challenging role in achieving employee engagement and motivation through corporate social responsibility. Organizational programs and policies that address employees’ needs and concerns and demonstrate caring and supportive environment are likely to motivate employees to reciprocate with higher levels of engagement. This in long run reflects in positive results in employee retention and increase in productivity towards the organization. Several businesses are following it and finding new ways of engaging their employees in activities that give positive results to the employer, employees themselves and the society as well.

This research paper attempts to study employee engagement practices specifically corporate social responsibility initiatives of ONGC, Mumbai and also tries to find the perception and preferences of employees toward its various CSR activities.